The Latest From the Reality Digital Blog

4 Benefits of UGC Video Mashup Campaigns

lmak
Date: December 07, 2010

Video mashups are a fast growing trend that is quickly becoming the hot thing to integrate into brand campaigns. Whether you're promoting a new product or incentivising customers to participate in a c......

What is HTML5 Video and Why Does It Matter to You?

lmak
Date: December 06, 2010

HTML5 is the latest version of the HTML standard for rendering content on the Web. Amongst the many improvements included in this version, its new video embed capability is one of the most interesting......

What’s a YouTube App and Does My Brand Need One?

lmak
Date: November 08, 2010

With over 144 million unique visitors this past September according to comScore, YouTube represents a massive opportunity to spread awareness about and encourage engagement with your brand. Aside from......

Social Media Strategy – Part 4: How will you monetize your social media program?

lmak
Date: September 23, 2010

Today's blog post is part four of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy. In Part 3 of our Social Media Strategy blog seri......

Social Media Strategy – Part 3: How will you drive traffic to your social media program?

lmak
Date: September 03, 2010

Today's blog post is part three of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy. In Part 2 of our Social Media Strategy blog ser......

Online Video Remixing and Mashup Trends

lmak
Date: August 26, 2010

Type the keyword acapella into YouTube and you'll find over 160,000 video clips of people reinterpreting a popular song. Type video mashup and you find millions of clips where people have mashed two o......

Social Media Strategy – Part 2: What audience are you trying to reach?

lmak
Date: August 19, 2010

Today’s blog post is part two of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy. 10px;="" alt="Search Globe" src="/scontents/lmak/......

Social Media Engagement Styles: Which one is right for your audience?

lmak
Date: August 11, 2010

Whether you decide to to use Twitter, Facebook, a blog, an online community or any combination of these to connect with your customers, your social media presence becomes a significant part of the fac......

Social Media Strategy – Part 1: What are your business goals?

lmak
Date: August 03, 2010

Today’s blog post is part one of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy. Social media continues to be a hot topic and is q......

MP3 Audio Streaming: How to Integrate It With Social Media

lmak
Date: July 21, 2010

When you think about social media, what type of media content first comes to mind?Did you answer video or text? Fair answer. Text was the primary means of communication in "primitive" social networkin......


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