So how do you draw people to your blog? Increase readership? Assuming the content you're publishing is relevant and timely, here are four tips to get the most out of your blog program and drive traffic back to your corporate site:
Tip #1: Integrate
Don't just link your blog to your corporate site, integrate a blog feed into your homepage so the latest content is easily discoverable. Also consider featuring a blog post on your site as a way to draw attention to an important issue your customers face and highlight how you solve that challenge for them. If the content is relevant and the title is catchy, users will click through.
Tip #2: Optimize
Focus on one or two keywords or phrases per post and incorporate them throughout the entry where they make sense to improve discoverability in search engines. Think about what's important to your customers and focus on topics and keywords around that. Also check your blogging platform to ensure it is optimized for search engine results.
Tip #3: Socialize
If you have an established Twitter network or Facebook fan base, consider syndicating relevant blog posts to these social networks and use links to drive traffic back to your blog. Valuable information is always appreciated by your peers and quickly goes viral in these environments.
Tip #4: Distribute
Feature a blog post or two from your CEO or other departments in customer newsletters. Because of your relationship and relevance to customers, this audience is most likely to click through to your blog and consume that content.
Whatever you try, keep track of metrics in each program and adjust as you go. Even simple tweaks like headlines or length of content can make a difference. Then rinse and repeat.
If you're looking to integrate a corporate blog or customer blogs into your online property, Reality Digital can help. Visit www.realitydigital.com to learn more about our social media platform for businesses.