Do I need a corporate blog? It’s a question everyone in marketing has asked themselves in recent years. Blogs have now been around for several years and many companies have had successes, and failures, with corporate blogs. If you're on the fence, here are six reasons why you should consider a corporate blog:
Reason #1: Capture the attention of prospects higher up in the sales funnel who are “just kicking the tires”
Reason #2: Disseminate corporate news in a relevant and timely manner without the formality of traditional PR channels
Reason #3: A test bed to glean feedback and gauge interest on new messages or ideas directly from customers
Reason #4: A public voice for other stakeholders in the business to share their expertise and perspectives
Reason #5: Improve customer accessibility to the business and exposure to other audiences
Reason #6: Breathe life and personality into the corporate persona
Blogs That Serve a Purpose, Work
If you’re on the fence about implementing a corporate blog, consider this. Your blog can be a platform to quickly publish original content, encourage conversation around your content and brand, and elevate your status as a thought leader and resource in your industry.
You’re an expert in your field. Why not share your thoughts? While you may not have the entire online world clawing at your web door to read your content, you may be surprised to find a significant audience there, starting first and foremost with the customers you currently serve.
They made the decision to work with you and value your and opinion. Start there. Solve an issue facing your customers. Serve a purpose and you’ll gain the trust and loyalty of your audience.
If you’re looking to integrate a corporate blog or customer blogs into your online property, Reality Digital can help. Visit www.realitydigital.com to learn more about our social media platform.